Did you know that only one per cent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University's Keller Center for Research? 

The issue with cold calling is that it lacks a personal touch. Most of the time, the sales representative doesn't offer anything the customer wants because they don't know what they want.

HPE is reinventing storage
 
 IN THIS ARTICLE

• Transforming from a leader in enterprise storage to a leader in data management.
• Data and infrastructure management has been siloed and complex – impeding innovation and creating business risk.
• HPE is bringing a cloud operational experience to our customers' on-premises environments to change forever the way they manage data.
   

Fueling customers' data-driven transformation from edge to cloud

HPE has always been an innovation leader in enterprise storage. Helped organizations – among them Fortune 100 enterprises in all major verticals – power their mission-critical applications. Along the way, and continuously raised the bar and have set the standard for reliability and a market-leading dHCI solution. HPE led the way with storage-as-a-service. And put the pace in customers experience with the industry-leading AIOps.

We are changing our focus from being a leader in enterprise storage to becoming the leader in data management in recognition of our customers' changing needs. This redefinition of our mission and value is transformative for HPE.

The challenge

Every organization recognizes the need for digital transformation. And meaningful change is possible at the intersection of data, cloud, and AI. 

As there is more data now than ever, more threats to that data, and more demands to utilize it, IT organizations have reached the point where managing it all creates risk and slows down innovation.

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